The Swedish Tobacconist: What makes pop-up shops cool?September 21, 2016
What’s hip about pop-ups? We talk to Seb Webber, the Creative Director behind The Swedish Tobacconist in the below video about why pop-up shops are popular with both brands and consumers.
The interview is part of our ongoing video series filmed at The Swedish Tobacconist, a new, one-of-a-kind pop-up shop in Brooklyn. At the temporary store, visitors can learn about General Snus.
The Swedish Tobacconist is located at 560 Grand Street in the Williamsburg neighborhood of Brooklyn.