Work & Business

The Swedish Tobacconist: What makes pop-up shops cool?

What’s hip about pop-ups? We talk to Seb Webber, the Creative Director behind The Swedish Tobacconist in the below video about why pop-up shops are popular with both brands and consumers.

The interview is part of our ongoing video series filmed at The Swedish Tobacconist, a new, one-of-a-kind pop-up shop in Brooklyn. At the temporary store, visitors can learn about General Snus.

The Swedish Tobacconist is located at 560 Grand Street in the Williamsburg neighborhood of Brooklyn.