Following: Swedish Social Media Influencers


Following: Swedish Social Media Influencers

If you’re trolling around the internet (hopefully not actually being a troll), you probably can’t make it a full swipe through your Explore feed before stumbling over an “influencer” or two. Social media influencers are taking over – and for good reason, it’s a lucrative gig.

Vox interviewed Joe Gagliese, one of the co-founders of Viral Nation, a firm that represents influencers like PewDiePie, and according to Gagliese, social media influencers can earn $100,000 a post.

We took some time to explore some of Sweden’s well-followed Instagram influencers. For the sake of this article, we focused on influencers who post content in both Swedish and English. Sitting here, under florescent lighting at our desk job now seems a little less…glamorous.

Felicia Aveklew


Her feed is mostly her looking amazing, but she recently did a make-up tutorial – which are Instagram Explore feed goldmines. We’re particularly fond of the post she did drinking a latte in a cereal aisle, because honestly, who does that?


View this post on Instagram


A post shared by Felicia Aveklew (@feliciaaveklew) on

Victoria Törnegren


Clicking around Victoria’s Instagram, the new mom has had a busy year. Not just birthing a baby, but taking that baby to the Maldives, Paris, New York and more. She’s also the Michael Kors of influencers – denim and black. Our kind of girl.


View this post on Instagram


A post shared by Victoria Törnegren (@victoriatornegren) on



Verified and very organized from a personal-brand perspective, Hanna Friberg (aka Hannalicious) just launched a line of cellphone cases with iDeal of Sweden.


View this post on Instagram


A post shared by Hanna Friberg (@hannalicious) on

Nicole Falciani


There’s something we find so visually appealing about Nicole’s sepia-toned content. From Dubai to the Dominican Republic, the world traveler also recently got engaged (which she then tuned into content that was viewed 81K times).


View this post on Instagram


A post shared by NICOLE FALCIANI (@nicolefalciani) on

Kenza Subosic


According to her bio, Kenza runs one of Scandinavia’s most popular lifestyle blogs (what, Umgås doesn’t have that title?!). The mom-to-be is expecting a baby in a few months, she’s launched a podcast and at the time we’re writing this, she’s sunning in the Maldives.


View this post on Instagram


A post shared by Kenza Zouiten Subosic (@kenzas) on

© 2023 Swedish Match. All right reserved.

icon_facebook icon_twitter icon_email

Log in with your credentials

Forgot your details?