What’s Trending in Sweden (According to Google)?

Google in Sweden


What’s Trending in Sweden (According to Google)?

We took a look at Google Trends’ explore feed from the past 90 days to get a sense of what’s trending online in 2017 for our Swedish counterparts. Music is dominating Google in Sweden – it’s not surprising that Melodifestivalen is dominating web, image and YouTube searches.


Anna Holmlund [ski cross athlete]

George Michael [U.K. singer who died in 2016]

Vasaloppet [cross-country ski race]

Melodifestivalen 2017 [Swedish music competition, a precursor to Eurovision]

Owe Thörnqvist [singer/songwriter competing in Melodifestivalen]

Image Searches

Skam [Norwegian TV series]

All Hjärtans dag [“All Valentine’s Day”]

Gott nytt år [“Happy New Year”]

God jul [“Merry Christmas!”]

YouTube Searches

Shape of You [Ed Sheeran’s latest hit]

Melodifestivalen 2017

Bröderna berg [a humor YouTube channel run by two brothers]


Joakim Lundell [music producer]

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