In the News

In The News: IKEA Business Tip, Feed your Customers

The Swedish retailer has honed in on one of its “best sofa-selling strategies:” IKEA meatballs. Fast Company profiled the retailer’s shift over the past several years, where it has significantly grown its food division, satisfying more hungry customers, keeping them happy while they shop.

As a result of their growing enterprise in food products (its food division had $1.5 billion in annual sales in 2013), IKEA is now teasing the idea of branching out into stand-alone Ikea cafes.

Michael La Cour, IKEA Food’s managing director discussed the idea revolution with FastCo, “This might sound odd, but it’s almost something we didn’t notice. But when I started putting the numbers into context of other food companies, suddenly I could see, well, it really is not that small.”

Also in the news…

Celebrate Love and Equality

Sweden is known for being a progressive and all-inclusive country with strong supporters of the LGBTI/LGBTQ community. GSN rounds up the four best pride celebrations and festivals across the country. From Gothenburg to Stockholm, spend the summer celebrating peace, love and equality for all!

Happy Belated, Prince Alexander!

On April 19, one of our favorite royals turned one-year-old. Prince Alexander celebrated privately with the Swedish Royal Family.

Five Emojis only Swedes will Understand

Sweden has its own set of emojis called ‘Swemojis’. The Local highlighted the five Swemojis that epitomize Swedish culture and heritage, like fika, midsummer and kebab pizza. We’ve also rounded up our favorite Swemojis.

Swedish Artist Combines Music and Film

Toxe, a young, Swedish club artist shares her experience of leaving home and moving to a new country in this collaborative and experimental audio-visual project, “Morning Story” – scheduled to release next month, according to FACT Magazine.