In the News: Fjällräven gets trendy among millennials

Photo: Fjällräven

In the News

In the News: Fjällräven gets trendy among millennials

For nearly six decades, Fjällräven has been producing quality outdoor and lifestyle apparel.

When it entered the U.S. market in 2012, the brand quickly grew popular among millennials. Earlier this week, Forbes highlighted how the Scandinavian apparel brand known for cold-weather gear became trendy among the surfers and hipsters of southern California.

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‘Agritecture’ takes urban farming to a new level in Stockholm

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