What’s New With H&M?

Work & Business

What’s New With H&M?

Something always is catching our attention at H&M. Whether it’s a new collection or a persuasive advertising campaign, the Swedish retail giant keeps us on our toes.

Just one month into 2020, and it already has set the stage for new adventures and exciting collaborations. We’ve compiled everything you need to know about H&M, so get your wallets ready, because you’re in for a treat.

The Ruth Carter X H&M collection
Ruth E. Carter, second from left (H&M)

‘Black Panther’ Costume Designer to Partner with H&M 

According to the L.A. Times, Oscar winner Ruth Carter will debut her first fashion collection with H&M. Hoping to conjure trends from the 90’s, Carter will draw inspiration from the film she worked on with Spike Lee, “Do The Right Thing.” Debuting on Feb. 13, “Ruthless” will include 11 exclusive pieces ranging from $12.99 to $39.99. Carter has styled Malcolm X and Wakandan leaders in the movies, and thanks to this collaboration, now can style you.

Sustainability Made Effortless

Being an industry leader in sustainability since 2012, H&M recently announced plans to produce shoes and bags made from the byproducts of your Wine Wednesday. According to Vogue, H&M plans to collaborate with the Italian company, Vegea.  The deal will position Vegea as H&M’s supplier for vegan leather. To produce the leathers, Vegea partners with Italian vineyards by taking their discarded grape skins, stalks and seeds and transforming them into “vegetal” leather. H&M has proven once again just how easy being eco-conscious can be.

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Helena Helmersson

Who Runs the World? Girls. 

According to Fortune, Helena Helmersson has replaced Karl-Johan Persson as CEO of H&M. During Persson’s time as CEO, he struggled to keep up with competitors, only seeing a 10% increase in stock price throughout his tenure. Helmersson, previously head of operations, has been a longtime employee of the company is the first woman CEO of H&M first person outside of the Persson family to be chief executive. Persson takes over for his father, Stefan Persson, as chairman of H&M.



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