The Swedish Tobacconist: A Swede’s Take Pt. 1

General Snus

Work & Business

The Swedish Tobacconist: A Swede’s Take Pt. 1

What can you expect at The Swedish Tobacconist? In the below video, we talk with Mattias Josander, a Stockholm-based executive that oversees General Snus marketing in Scandinavia. Throughout his career, Josander has worked on some of the world’s biggest brands. He stopped by The Swedish Tobacconist recently to share his impressions.

The interview is part of our ongoing video series filmed at The Swedish Tobacconist, a new, one-of-a-kind pop-up shop in Brooklyn. At the temporary store, visitors can learn about General Snus.

Part two of Josander’s interview will publish on Friday, Sept. 30.

The Swedish Tobacconist is located at 560 Grand Street in the Williamsburg neighborhood of Brooklyn.


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