Your Guide To Midsummer Fashions

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Your Guide To Midsummer Fashions

The maypole is up. Everything is decorated with greenery and florals. You’ve been practicing your små grodorna dance. Now all you need is the perfect outfit, and you’re all set.

We’ve got you covered from your head to your toes in this roundup of Swedish summer fashions, perfect for celebrating Midsummer or one of the many outdoor festivals that may be on your calendar this year.

Photo: Gudrun Sjödén


We love these high-waisted, elastic-waist, linen shorts from H&M. Especially if it’s going to be a hot celebration, pair them with this ribbed tank. If you need a little more coverage, try this tunic from Gudrun Sjödén, which has awesome 70s vibes. Or this top from Acne Studio, which also has an orange, vintage look.

Midsummer means dancing, and you’ll need some comfortable shoes. Try these canvas slip-ons from Tretorn (we’re also digging these white sneakers with a rainbow accent).

Since Midsummer is about celebrating the summer solstice after all, pair whatever you wear with a piece of Sägen Jewelry from its Luna line (we love this statement necklace).

Last, if it’s raining, don’t let that damper your fashion. Get this clear raincoat from Stutterheim and let your outfit shine! But if it’s shiny (fingers crossed!), throw on some Chimi shades. We like these #008 frames in Guava.

Photo: @gozesener


There’s nothing like a Midsummer celebration to show off the fun side to your wardrobe. Try grabbing this lemony-floral print shirt from H&M, and pairing it with a pair of white denim pants. Want to try something even more flashy? Why not strap on some pink flamingo suspenders from John Henric? You also could opt for a more subdued floral pocket square if you prefer a more mellow statement.

More of a traditionalist? We’ve got you covered. And by we, we really mean Eton shirts has you covered. Grab one of these seer-sucker button ups to stay cool while looking good.

Get ready to dance all day with these mauve sneakers from Tiger of Sweden. Or maybe try these all white-kicks from Eytys, which have just a smidge of purple for a pop of color.

Top off your look with some shade – and some shades. We like these funky Triwa sunglasses frames (doesn’t the blue scream summer?) and this seer-sucker old man’s cap from Wigens.

And men, the clear Stutterheim raincoat is a good pick for you, too.

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