Four Swedish Beauty Brands You Need to Try Right Now

Work & Business, Sweden

Four Swedish Beauty Brands You Need to Try Right Now

Entering a beauty store simultaneously can bring you into a wonderland and nightmare. Lucky for us, shopping online provides a way to avoid any chance of facing the daunting funhouse-like mirrors of beauty shops. Several wonderful Swedish beauty brands now ship to the United States and offer beautiful, organic products that are worth a try.

True Organic of Sweden

True Organic’s products are all organic, and they’re passionate about healthy skincare. According to its website, the goal is to “choose as few natural ingredients as possible which work in synergy with each other.” The brand is shaped in true eco-friendly, minimalist, Swedish style.

IDUN Minerals

Photo via IDUN website

Developed by scientists and skincare experts, IDUN Minerals came to fruition in 2011 and originally was sold exclusively in pharmacies. According to its website, the brand has received the seal of approval from the Swedish Asthma and Allergy Foundation. From foundations to shadows, lipsticks to nail polish, its makeup products ship to both the United Kingdom and United States.


Sachajuan began as a hair salon in Stockholm in 1997. The owners, Sacha Mitic and Juan Rosenlind, eventually produced their own line of hair care products, which were released in 2004. According to its website, “the essence was, and still is, to make haircare uncomplicated.” Sachajuan products currently are available on several online retailers including Amazon.

Estelle & Thild

Estelle & Thild offers skincare, body care, makeup and baby care products. The brand is certified organic and “draws from cutting edge scientific research and uses pure bioactive ingredients,” according to its website.

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