About Umgås

Umgås is your online destination to celebrate Swedish life and culture in the United States.

While there is no direct Swedish to English translation, umgås loosely means to spend time together, hang out or mingle. We hope you’ll spend time and mingle with us as we present a mix of Swedish-inspired content across a range of lifestyle topics – food and music, travel, arts and entertainment and much more.

A visit to Umgås is meant to leave you a bit inspired and appreciative of the ways Sweden influences the world beyond its borders. And maybe even leave you longing for a trip to Sweden.

Umgås is a publication created by Swedish Match U.S. Division. To contact the editorial team with story ideas or feedback, please use the contact form.