In The News: Popular Swedish-Inspired Spirit Will Make You CringeJuly 20, 2018
If you’re a glutton for punishment, Jeppson’s Malört is the spirit for you.
Swedish immigrant Carl Jeppson started producing this pungent wormwood spirit in the 1930s in Chicago. While the distillery now is based in Florida, Malört is a popular drink of choice in Chicago. It has gained a lot of attention in national publications for its uniquely terrible and overwhelming taste. Vine Pair even associated Malört fans as possibly having masochist tendencies in an article earlier this week.
Also in the news…
2019 Swedish House Mafia tour
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A dive into ABBA’s fame
This weekend, “Mamma Mia! Here We Go Again” was released. While thousands (including the Umgås team) flocked to theaters to see the sequel of the film based off of ABBA’s music, Rolling Stone revisited history and took a dive into what it was like for ABBA to be the biggest band in the world.
Smörgåsbord of beer in Philly
If you’re in Philly or the surrounding area, stop by the Swedish History Museum for a Smörgåsbord of beer on Saturday, July 21. The museum will host its annual SmörgåsBeer, which also will include cider, glögg, traditional Swedish activities and a DJ. Learn more about the event here.
Spotify CEO shares tips for entrepreneurs
Daniel Ek knows a thing or two about running a successful business. The billionaire, co-founder and CEO of one of the largest music streaming services in the world shares a few tips for building a successful business in Business Insider Nordic. The first tip is to hire the most talented people.