Did You Know…A Swede Designed The Iconic Coca-Cola BottleJuly 12, 2019
Did You Know is a semi-regular feature where we highlight a Swedish factoid that we just have to share.
In 2015, the Coca-Cola bottle turned 100 years old.
That anniversary prompted widespread coverage of the history of the bottle and its designer, a Swede named Alexander Samuelsson.
According to Coke’s website, Samuelsson was a glass blower working at the Root Glass Company in Terre Haute, Ind., which entered a national competition to design a new bottle to distinguish Coca-Cola from its competitors. The creative brief, according to Coke, was to design a “bottle so distinct that you would recognize it by feel in the dark, or lying broken on the ground.”
As the story goes, Samuelsson enlisted colleagues Earl Dean and Clyde Edwards to research design possibilities. They came up with a cocoa pod with an elongated shape and distinct ribs. Samuelsson led the company’s application to patent the design.