All Hail Simone Giertz, the Queen of Shitty Robots

Simone Giertz The Breakfast Machine
Screenshot from Simone Giertz's "The Breakfast Machine"

Work & Business

All Hail Simone Giertz, the Queen of Shitty Robots

Screenshot from Simone Giertz’s “A robot that serves beer for you”

Some of the world’s greatest inventors dealt with failure before their big break, yet Swede Simone Giertz has made a career out of it.

Giertz, aka the Queen of Shitty Robots, does exactly what her title suggests – she makes crappy robots.

Although the 26-year-old inventor from Stockholm is a descendant of Lars Magnus Ericsson – the Swedish inventor and founder of telecom equipment giant Ericsson – she is in no way a formally-trained roboticist. Giertz went to college for a year and then found herself working several unfulfilling jobs. It was high time to take things into her own hands.

She started tinkering with robotics, slowly teaching herself the basics, and in 2013, a video of her toothbrush machine went viral.

All of Giertz’s inventions are popular because of how bad they perform.

For example, the toothbrush machine frees up the user’s hands for daily brushing. Why? Who couldn’t use an extra 120 seconds of free hands to do something else while brushing?

But more time is lost when strapping on the helmet and affixing the toothbrush. Once the machine is on, the “brushing” begins, but only the front teeth are brushed. The molars get no love, cause enough for a re-brush or future dentist appointments.

We can’t look away: This zany girl wearing an electric blue helmet, smiling as her front teeth are viciously assaulted by her own brainchild, draws us in.

While the final products never work well, Giertz continues to blow up the internet. Her YouTube channel has over 440,000 subscribers, with her top videos attracting more than a million views. She recently was featured on “The Late Show with Stephen Colbert” and gave WIRED a tour of her San Francisco “mad laboratory.”Giertz has a certain kind of creativity and ingenuity that enables her to make horribly awesome gadgets. There is something hilarious about a well-intentioned, helpful concept going incredibly wrong. While her gadgets are catastrophic failures, they are all intelligently designed. Here are a few of our favorites.

Lipstick Robot

Hands feeling too tired in the morning to apply your own lipstick? No worries, Giertz’s lipstick robot has you covered (all over your face).

Chopping Machine

Vegetable prepping is the worst part of cooking, so thank goodness for this (highly safe and not dangerous at all) gadget.

 The Wake-up Machine

Do you set 15 different alarms, turn them up to the highest volume and still have problems waking up in the morning? Let Giertz lend you a helping hand (literally).


Giertz doesn’t seem to be slowing down. She continues to upload content to her YouTube channel, works part time as a host on MythBusters star Adam Savage’s “Tested” and is set to launch a three-episode web series this month, titled “The craziest thing you can do” – funded by (no big deal) Google’s Making & Science team.

To hear from Simone herself, follow along to her first ever Reddit AMA taking place today at 12 p.m. EST/9 a.m. PT.

A round of applause for you, Simone.

© 2019 Swedish Match. All right reserved.

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