In The News: Say It Ain’t So! ‘Curators of Sweden’ To End Later This Month

In the News

In The News: Say It Ain’t So! ‘Curators of Sweden’ To End Later This Month

We wrote about the “Curators of Sweden” earlier this year. We’re bummed to read in The Guardian that the project, which allowed everyday Swedish citizens to share their experiences and opinions on Sweden’s official Twitter account, is coming to a close at the end of the month after seven years.

Also in the news…

Fjällräven, Acne Studios launch collaboration

Faithful readers know we’re big fans of Fjällräven.

We’re even more pumped about its announcement of a collaboration with fellow Swedish brand Acne Studios, which reinterpreted some of the outdoor retailer’s most-loved items. Esquire took a look at the partnership and the collection, which became available on Thursday.

‘Curators of Sweden’ to end later this month

We wrote about the “Curators of Sweden” earlier this year. We’re bummed to read in The Guardian that the project, which allowed everyday Swedish citizens to share their experiences and opinions on Sweden’s official Twitter account, is coming to a close at the end of the month after seven years.

Burger King has answer for BBQ ban in Sweden

Droughts and wildfires in Sweden resulted in a barbecue ban this summer. Burger King plans to step up if there is a similar ban next summer. According to AdAge, Burger King will offer Swedes “grillsurance” at a cost of .50 euros (about 58 cents American), and people who purchase it will be entitled to a free Whopper for each day there is a barbecue ban in 2019 from June to August. Profits, of which BK will double the contributions that come from customers, will be donated to the Swedish Volunteer Fire Brigade.

Meet Swedish stylist Hilda Sandström

Cooler temperatures are on the way, and we couldn’t help but notice Vogue highlighting Swedish stylist Hilda Sandström and her chic oversized blazers. The 28-year-old fashionista told Vogue: “I’ve always been in love with oversized garments. I can’t live without a big blazer and get super excited when I find a pair of really wide and long pants; they are usually too short for me.”

Millennials’ favorite brands include H&M  

According to Business Insider, ad agency Moosylvania revealed its annual ranking of “Top 100 Millennial Brands.” Checking in at No. 34 is Swedish retailer H&M, which dropped a spot despite epitomizing “fast-fashion for millennials across the globe.” Nordstrom, which has Swedish roots, was No. 30.

© 2018 Swedish Match. All right reserved.

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