Chiquelle Makes Shopping As Easy As Point, Click, Check OutApril 19, 2019
We’d be willing to bet our paychecks that every single one of our readers has made an online purchase. Heck, we haven’t gone into a brick-and-mortar store for jeans in years! Why bother when you can try items on in the comfort of your own home?
Back in 2017, in a contributed Forbes article about e-commerce in the European Union, companies highlighted the struggles that come with a global, online business. Take Sweden’s Chiquelle, for example. Pouya Boland, its CEO and co-founder, discussed the technology hurdles that companies must go through to process and ship international orders.
Fast forward to today, and we think Boland and his luxury woman’s brand has figured things out – the company is now shipping to 70 countries worldwide.
And it has to. Why?
According to projections from Shopify (an e-commerce platform that’s not related to Spotify), e-commerce sales are going to hit $4.9 TRILLION worldwide in 2021. With so much at stake in this space, companies have to evolve with the digital demand to stay relevant.
So, what is Chiquelle?
A hybrid of two French words (“Chique” for stylish and “Elle” for girl), the company offers a variety of clothing, accessory and beauty items. But its client isn’t every girl, or every chic girl for that matter. Some items are one size fits all, others max out at a large – and for bottoms, most appear to only be available in three sizes: 36, 38 and 40.
The sizing may squeeze some people out, but the pricing is accommodating, enabling shoppers to get luxury, on-trend looks for a modest price. When we scrolled, almost everything in its sales section was $30 or less, with regular-price items maxing out less than $100 (for example, this faux leather moto jacket is $89).
We might have sized ourselves out of some of its gear. That said, we are loving these ABBA-esque, wide-legged pleated pants, we always support a loose-fitting boyfriend tee and we’re living for this bright yellow dress for spring and summer.
Chiquelle made headlines at the end of 2018 when it ran a campaign with actress Blanca Blanco, who is best known as the Lady in Red during the now infamous red carpet where all the women wore black in #MeToo solidarity.