Americans Try Swedish Delicacy Pickled Herring For Midsummer (And Some Gagging Ensued)

Herring jar: IKEA

Food & Drink

Americans Try Swedish Delicacy Pickled Herring For Midsummer (And Some Gagging Ensued)

Glad Midsommar!

Celebrating Midsummer at an event near you or hosting a DIY party, complete with DIY flower crowns? Either way, you’re likely indulging in a delicious smörgåsbord! So is the staff at Umgås. 

A common staple on a Swedish smörgåsbord is pickled herring. The jarred fish is so popular with Swedes and Scandinavians alike, IKEA sells multiple varieties, and there are hundreds of recipes online for you to make your own (like this one from Food Network star Tyler Florence or this roundup from the New York Times).

To kick off Midsummer celebrations early, we rounded up some Americans who’ve never had pickled herring and we decided to host a little smörgåsbord taste test, starring the fishy treat.

Someone described it as “delicious, but a little gelatinous,” others gagged and couldn’t keep the fish in their mouth long enough to swallow. Eight Americans, a range of emotions. Take a look.

Smaklig måltid!

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