• Eton: 90 Years Of Tradition Coupled With Modern Innovation And Design

    Annie Pettersson probably never would have expected the handmade dresses she sewed in her kitchen would be the foundation for an international men’s shirts and furnishing company. But, 90 years ago, Eton sprang from that home-based business, when Annie’s husband, David, was forced to close the family’s sawmill during the Depression in the 1920s. Together, they started Syfabriken Special, which translated to The […]

  • Meet Dylan Ratell, Season 7 Winner of Reality Show Allt för Sverige

    It’s not every day you get to travel to a new country and learn about your family’s heritage. Each year, 10 Americans get that opportunity when they’re selected to star on “Allt för Sverige,” a popular reality television series where Americans with Swedish ancestry compete through a series of challenges as they discover the land and cultural roots. Last season, […]

  • Chasing Gold in Pyeongchang: Henrik Harlaut

    Coming off two X Games gold medals, Sweden’s Henrik Harlaut has his sights set on the Winter Olympics in Pyeongchang, South Korea.

  • Tackling Football In Sweden With The Carlstad Crusaders’ Robert Sundberg

    Like most of Europe, football is huge in Sweden. American football, on the other hand, is still a bit of a novelty. But look closely and you’ll see Swedes popping up on college football rosters across America. Schools like Notre Dame and Rutgers featured Swedish players last year, with Purdue and Marshall among those programs who have boasted Swedes in […]

  • Catch Him If You Can: Q&A With The Swedish Nomad

    Alex Waltner, better known as the Swedish Nomad, lives a life many folks dream of, but never actually manifest. Traveling around the globe with his girlfriend Christine (who has an impressive social media influence of her own), this nomadic lad and travel blogger has fostered more than 113,000 Instagram followers, 50,000 Twitter followers and 21,000 Facebook fans. We had the […]

  • Three Swedish Beers To Taste Here In The States

    The global beer revolution is in full swing, meaning you can get a flavorful beer just about anywhere. We asked journalist John Holl, author of the American Craft Beer Cookbook and the editor of All About Beer magazine, for his suggestions on some great Swedish beers currently available in the United States. While Sweden remains one of the top importers […]

  • How Portland Restaurateur Peter Bro Embraced His Swedish And Midwestern Heritage

    Portland restaurateur Peter Bro had to look no further than his Swedish heritage and Midwestern upbringing to find inspiration for his restaurant empire Broder, four Nordic-inspired breakfast and lunch eateries that are a sensation in the Portland, Ore., restaurant community. While attending the University of Wisconsin-Madison, Bro helped run a bar, giving him a solid background in restaurant management and […]

  • The Actress Who Brought Pippi Longstocking to Life

    Most 8-year-olds spend their days watching cartoons, learning multiplication tables and playing outside. Inger Nilsson wasn’t your average 8-year-old. In fact, she was the girl most 8-year-olds wanted to be. Pippi Longstocking is the quirky, independent and red-headed main character in Swedish author Astrid Lindgren’s children’s book series. The books resonate with children (and adults) all over the world, and […]

  • ‘Chew’ & A with Chef Marcus Samuelsson

    If you’ve picked up a food magazine or channel surfed to find a good cooking competition in the last decade, chances are you’ve seen or heard of Marcus Samuelsson. Samuelsson was born in Ethiopia and raised in Sweden, where he developed an affinity for cooking at a young age, joining his grandmother in the kitchen and learning to make dishes […]

© 2018 Swedish Match. All right reserved.

icon_facebook icon_twitter icon_email

Log in with your credentials

Forgot your details?